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Sponsorships are one of the most consolidated practices by which companies cooperate with NGOs. Generally a sponsorship consists in an agreement in which visibility is given in exchange for a commitment to fund an institution or an event.

For example, a company may provide materials it produces or fund the purchase of a product on which to place its logo, or support a specific initiative that can attract the attention of an interesting target for the company.

Sponsoring the purchase of goods or the realization of tangible and visible initiatives is able to produce maximum return to the initiative because it makes concrete and tangible the contribution sent and the effect generated by the support.